Reputation Management

Protect and defend your image online

Protect and defend your image online
Business Review Management
Negative Content Removal
Crisis Communication Strategy
Brand Monitoring & Management
Tactical & Strategic Public Relations

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Reputation Management

Why Protect Your Online Reputation?

Your online reputation is the sum of every piece of data about you on the internet. Whether it’s comments on social media posts, reviews of your product or services, or any mention of your name online, you must have a strategy in place to defend your company and brand(s).

While public relations efforts are used proactively to present your name in the best light, online reputation management (ORM) is a strategic approach for defending against negative or damaging content. ADMEN uses both PR and ORM approaches to help protect against reputation damage and strengthen your corporate or personal image.

Our ethical best practices include:

Carefully monitoring search results
Responding quickly to negative feedback
Responding quickly to negative feedback
Addressing negativity head-on
Owning errors or mistakes
Promoting good news
Removing outdated information on your site

ADMEN understands that your brand is not what you say it is - it’s what they say it is. By combining proactive and defensive strategies, we can help fuel the kind of positive conversation that will enhance your brand presence and image.

Your brand is not what you say it is, it’s what they say it is

Why Do You Need Reputation Management and PR Services?

Strengthens consumer trust
Accurate, up-to-date information
Reduce harm to your business
Enhance brand image
More conversions through improved credibility

Social Media Management

More than 3.8 billion people use social media, which means that more people than ever have the opportunity to voice their opinions about your brand. Social media management is crucial for monitoring activity and quickly repairing online damage. It requires that you develop a social strategy that provides a blueprint for how to respond, actively and consistently engage with followers, and be aware of conversations about your brand away from your own page. Successful social media management not only defends against negative content but encourages followers to boost your brand by posting positive reviews and feedback.

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Business Review Management

More than 70% of consumers won’t interact with your brand before they check out its reviews, and 94% state that negative reviews are the reason they choose to avoid a business.

Whether you run a small company or a large corporation, reviews have the power to directly impact your reputation and financial success.Business review management involves monitoring, analyzing, and responding to posted reviews as well as encouraging consumers to write news ones that are favorable to your company and brand. When reviews are managed well, you can expect your online reputation to improve, which can result in increased brand trust and improved SEO.

Negative Content Removal

We all know that consumers use search engines to get information about a company. Are you certain what someone would find if they searched your business? Negative content includes more than just information about your company’s actions and performance - it also encompasses hate speech posted by random users or disturbing graphic or exploitative content. If those kinds of posts aren’t removed, they could potentially harm your reputation.Removing negative content is difficult if you have neither the time nor the trained personnel in place to carry out this task. ADMEN can assign trained and experienced staff to undertake this process so that you can attend to running your business.

Crisis Communication Strategy

You can’t predict when a crisis may befall your business, but you can - and should - be prepared for one to occur. Crises can take many forms, such as internal misconduct, a technological failure that reduces your production capacity, a disruption in the markets that causes your stock price to drop, or a natural disaster like a hurricane or a pandemic. In short, anything that can get in the way of business continuity can be defined as a crisis. Your company must be prepared to know what to do and how to move quickly in the event of such a disruption. ADMEN can prepare a crisis plan for your business as well as provide counsel for internal staff who must communicate effectively with the traditional media, social media, employees, customers, and stakeholders.

Brand Monitoring & Management

Brand monitoring compiles your brand mentions among various channels and then analyzes them to determine how to respond to them. Its aims are broader than negative content removal because it searches for both positive and unfavorable mentions. It’s also an excellent way to gain information about how your products are viewed, and may even give you insight into your competition’s strengths and weaknesses. The types of content that need tracking are not limited to only your brand and products, but also conversations within your industry and chatter about your staff - both good and bad.

Branding

Tactical & Strategic Public Relations

The flipside to monitoring for negativity and preparing for crises is planning for opportunities to capitalize on positive news and generating stories that will both counteract the negative and push the favorable items into the light. ADMEN can develop a public relations plan that includes well-defined objectives and strategies, and then recommend the appropriate tactics to achieve your goals.

Tecnologies we use:

Protect and defend your image online with Admen reputation services

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It’s best to first have knowledge of your firm’s challenges and consensus on your goals. Choose a firm that has expertise in these areas. But it’s vital that you research the management firm’s reputation. Google them to find testimonials, read reviews from companies or industries similar to yours, and ask for references. Be on the lookout for any signs of unethical behavior, such as launching fake websites to drum up positive feedback that would provide cover for negative reviews.

Ethical lapses like fraud and illegal business activity, poor customer service, lack of corporate social responsibility practices or violation of them, low employee satisfaction or unsafe work environment, data breaches, and negative social media posts are some of the ways companies can scar their reputations.

First, have a plan in place that includes consistent monitoring to get a jump on potential crises. Once the damage has occurred, survey the extent of it - again, through monitoring processes - to see how it has impacted your employees, investors, customers, and target prospects.

Then, it’s time to apologize and take control of the situation. Don’t hide from the truth, but make a concerted - and public - effort to show how you intend to fix the problem. For the sake of transparency, provide updates on your progress. If it looks like you’re genuinely remorseful and reflective, it will go a long way toward rebuilding trust.

The length of the repair process depends on the extent of the damage and the type of tactics necessary to rebuild trust. Ask the company to establish a timeline for completing tasks and reaching goals. Hold them accountable and ask them to revise the strategies and tactics if it looks like they need to be adjusted.

Costs are based on your company’s needs. If you’re unsure about how to define your needs, ADMEN will conduct an analysis to determine which strategies will work best for you, and then provide a cost estimate for implementing them. You’ll be able to add or remove services, depending on your priorities and your budget.